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The Witness Group

Moving Forward as a New Team ,

Core Values: Being Our B.E.S.T.


Moving Forward as a New Team ,


May 9, 2017

When we merged two separate companies into The Witness Group, we needed to establish a core foundation of beliefs and expectations for our newly integrated team. Since The Witness Group is anything but ordinary (and we have pink conference room chairs to prove it), we needed a mission and a set of values that reflect our vibrant culture and vision for the future. The creative process for formulating a corporate mission statement and core values reminds business folks of the old cliche “too many cooks in the kitchen,” right? Too much input and lots of wasted time.

Not for The Witness Group. We all agreed from the beginning that we wanted this organization to be our BEST, everyday, everywhere, plain and simple. We talked to our employees at every level of the organization, and naturally we reflected on an evolutionary path to success. Being our best meant having balance in our lives, empowerment for good, responsible decisions, service to our community, and transparency in all our actions. The outcome was quite simple. Here’s what happens when a cohesive team of professionals takes a day to focus on the future.

The Witness Group believes that success begins with a commitment to performing at our B.E.S.T. – Balance, Empowerment, Service, and Transparency.


Promoting work-life Balance enables a clear mind and enables team members to grow as individuals while meeting the needs of our business, guests, and community.


Team members are Empowered by having the resources and autonomy to make informed decisions that lead to positive and accountable outcomes.


Service is not only defined by doing above and beyond for our guests and team members, but also for giving back to our community and the world we live in.


Transparency drives superior results by clearly defining expectation, delivering timely and accurate information, as well as receiving constructive performance feedback.

Learn more about The Witness Group and our vision for the future. We’re looking forward to serving our BEST to all our employees, communities, and investors. Tell us about yourself and connect with us!